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halogen light bulbs 100 watt
Skip itSoft demand (-23.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$13.61avg listing price — sweet spot $15–$100
Price range
Good$6.55–$27.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,991.26avg incumbent reviews — the moat a new listing must climb
Market size
Okay$148K$148K/yr · 71K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.0%90-day search growth — must beat 0% to launch