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halloween light bulbs

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A small market ($51K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 100Conversion 26Competition 48Returns 41Price range 67Avg price 62Brand share 62Review moat 24Quality gap 47

Growth

Incredible+299.3%

90-day search growth — must beat 0% to launch

Price range

Good$6.83–$31.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.45

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,248.42

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$51K

$51K/yr · 186K searches

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