66
halloween candles
Worth a lookShows demand growing +303.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+303.4%90-day search growth — must beat 0% to launch
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Price range
Great$7.41–$67.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.68avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$207K$207K/yr · 779K searches
Review moat
Okay2,542.17avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale