55
gun safe
Worth a lookShows a $18.1M/yr market, but soft demand (-22.1% this quarter) keeps it on the watch list.
Market size
Incredible$18.1M$18.1M/yr · 9.6M searches
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$138.77avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,391.77avg incumbent reviews — the moat a new listing must climb
Price range
Bad$20.13–$354.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Signals High Price