45
gumdrop lights
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$41.41avg listing price — sweet spot $15–$100
Review moat
Great339.91avg incumbent reviews — the moat a new listing must climb
Price range
Good$13.32–$134.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+46.2%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Competition
Bad77%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 66K searches