61
grounding rod
Worth a lookShows a sweet-spot price point ($28.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.74avg listing price — sweet spot $15–$100
Price range
Great$12.15–$91.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great219.41avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Market size
Good$396K$396K/yr · 208K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality