55
ground wire
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a small market ($92K/yr) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Great$5.74–$66.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great407.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.87avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 128K searches
Signals No Dominant Brand