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green flameless candles
Skip itSoft demand (-64.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$22.90avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Great$5.70–$48.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,904.95avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$32K$32K/yr · 49K searches
Growth
Bad-64.1%90-day search growth — must beat 0% to launch