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gray candles
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.88avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Good$2.68–$40.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,346.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 47K searches
Signals High Returns