44
govee splitter
Skip itHigh returns (12.6%) — this niche doesn't clear our bar today.
Review moat
Incredible49.73avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.28avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.28–$29.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Market size
Okay$139K$139K/yr · 78K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand
Returns
Bad12.6%return rate — above 5% kills the launch gate