49
govee lamp
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$34.87avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.90–$175.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Bad4,873.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 156K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale