44
gold light switch
Skip itSoft demand (-14.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$42.02avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Good863.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$6.35–$202.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$167K$167K/yr · 227K searches
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Signals High Returns