48
gold front door handle and deadbolt set
Skip itHigh returns (10.4%) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$83.54avg listing price — sweet spot $15–$100
Review moat
Great399.66avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Market size
Okay$185K$185K/yr · 102K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$30.99–$515.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad10.4%return rate — above 5% kills the launch gate