57
gold door knob
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$61.64avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Good503.49avg incumbent reviews — the moat a new listing must climb
Market size
Good$826K$826K/yr · 827K searches
Price range
Good$9.45–$167.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad6.7%return rate — above 5% kills the launch gate