40
gold deadbolt lock
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.29avg listing price — sweet spot $15–$100
Price range
Incredible$14.91–$41.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great281.47avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 34K searches
Brand share
Bad100%top-5 brand share — brand-locked demand