50
glow rods
Worth a lookShows a sweet-spot price point ($31.66 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Avg price
Incredible$31.66avg listing price — sweet spot $15–$100
Price range
Great$10.45–$92.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,331.7avg incumbent reviews — the moat a new listing must climb
Market size
Good$348K$348K/yr · 189K searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand