35
ghost lamp
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Price range
Great$8.27–$70.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Review moat
Good908.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$68K$68K/yr · 178K searches
Growth
Bad-24.2%90-day search growth — must beat 0% to launch