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ghost candles
Worth a lookShows demand growing >1,000% this quarter, but a small market ($42K/yr) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Review moat
Great214.81avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.43avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$8.01–$29.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$42K$42K/yr · 124K searches