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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 42Growth 65Conversion 79Competition 42Returns 45Price range 87Avg price 86Brand share 8Review moat 54Quality gap 24

Price range

Great$11.69–$45.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.57

avg listing price — sweet spot $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Growth

Good+43.3%

90-day search growth — must beat 0% to launch

Review moat

Good1,356.14

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Market size

Okay$220K

$220K/yr · 140K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

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