55
geocaching
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($41K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.69–$28.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Avg price
Good$12.25avg listing price — sweet spot $15–$100
Review moat
Okay1,947.12avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 154K searches