43
ge halogen fl25 beam 38w 120v
Skip itSoft demand (-19.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Review moat
Great283.86avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.58avg listing price — sweet spot $15–$100
Price range
Good$9.10–$30.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$62K$62K/yr · 24K searches
Growth
Bad-19.6%90-day search growth — must beat 0% to launch