65
gate latch
Launch itA $1.8M/yr market growing +27.0% this quarter with returns at 3.1% — clears our launch bar.
Market size
Great$1.8M$1.8M/yr · 1.9M searches
Price range
Great$6.49–$83.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.37avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,630.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand