60
garden lamp
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great$21.29avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$6.34–$55.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+66.8%90-day search growth — must beat 0% to launch
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,921.07avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 96K searches
Signals No Dominant Brand