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garage door insulation
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Market size
Great$1.7M$1.7M/yr · 1.4M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good692.47avg incumbent reviews — the moat a new listing must climb
Avg price
Good$116.59avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Price range
Okay$45.28–$204.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price