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51

fumed silica

Worth a look

Shows low returns (1.0%), but a concentrated shelf (top 5 take 87% of clicks) keeps it on the watch list.

Market size 36Growth 54Conversion 90Competition 11Returns 95Price range 62Avg price 95Brand share 17Review moat 88Quality gap 33

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.44

avg listing price — sweet spot $15–$100

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great248.8

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.96–$145.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+25.7%

90-day search growth — must beat 0% to launch

Market size

Okay$180K

$180K/yr · 40K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad87%

top-5 click share — a locked-up shelf

Products