49
front door lock set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$11.6M$11.6M/yr · 2.2M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Good$169.66avg listing price — sweet spot $15–$100
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$34.01–$278.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,526.22avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.9%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand