65
front door handle
Worth a lookShows a $1.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.9M$1.9M/yr · 1.2M searches
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$55.55avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Good$17.10–$145.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,331.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate