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framing tape

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A small market ($66K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 22Conversion 89Competition 52Returns 89Price range 59Avg price 37Brand share 55Review moat 18Quality gap 68

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$4.04–$30.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.46

avg listing price — sweet spot $15–$100

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Review moat

Bad16,911.29

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$66K

$66K/yr · 61K searches

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