55
framing square
Worth a lookShows low returns (0.8%), but soft demand (-0.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.75avg listing price — sweet spot $15–$100
Price range
Great$5.86–$50.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$276K$276K/yr · 231K searches
Review moat
Okay2,000.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier