53
framing hammer
Worth a lookShows low returns (0.9%), but soft demand (+1.9% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$42.27avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Market size
Good$447K$447K/yr · 426K searches
Review moat
Good1,421.1avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.01–$251.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.9%90-day search growth — must beat 0% to launch