56
folding utility knife
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great$8.32–$88.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.95avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Market size
Good$398K$398K/yr · 604K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,376.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality