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57

folding scalpel knife

Worth a look

Shows a sweet-spot price point ($24.09 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 27Conversion 25Competition 78Returns 89Price range 87Avg price 95Brand share 44Review moat 83Quality gap 75

Avg price

Incredible$24.09

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$7.98–$78.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great338.15

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Okay$137K

$137K/yr · 289K searches

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Reviews