39
foldable level
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.43avg listing price — sweet spot $15–$100
Price range
Incredible$19.14–$34.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great138.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-38.5%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 15K searches