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fluorescent light bulbs
Worth a lookShows a sweet-spot price point ($32.49 avg), but soft demand (-13.0% this quarter) keeps it on the watch list.
Avg price
Incredible$32.49avg listing price — sweet spot $15–$100
Price range
Great$8.57–$103.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$263K$263K/yr · 302K searches
Review moat
Okay2,191.88avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.0%90-day search growth — must beat 0% to launch