45
floor protection
Skip itSoft demand (-9.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$58.55avg listing price — sweet spot $15–$100
Price range
Good$9.66–$140.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,193.7avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$156K$156K/yr · 62K searches
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Signals High Price