43
floor leveling compound
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.51avg listing price — sweet spot $15–$100
Price range
Incredible$16.03–$41.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great346.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$104K$104K/yr · 105K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf