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floating lanterns
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$23.89avg listing price — sweet spot $15–$100
Review moat
Great254.84avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Price range
Great$7.88–$52.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Growth
Good+42.8%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$166K$166K/yr · 465K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale