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floating candles
Worth a lookShows a sweet-spot price point ($22.87 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$22.87avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 1.6M searches
Price range
Great$7.64–$61.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,566.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Returns
Bad5.9%return rate — above 5% kills the launch gate