34
flip lock
Skip itSoft demand (-40.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.67avg listing price — sweet spot $15–$100
Price range
Good$4.03–$38.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,820.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$84K$84K/yr · 103K searches
Growth
Bad-40.9%90-day search growth — must beat 0% to launch
Signals High Returns