48
flattening stone
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.99avg listing price — sweet spot $15–$100
Price range
Great$9.88–$95.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,170avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 39K searches