60
flamethrower
Launch itA $4.3M/yr market growing +1.7% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$4.3M$4.3M/yr · 2.5M searches
Price range
Incredible$22.63–$84.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$50.74avg listing price — sweet spot $15–$100
Review moat
Good768.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Signals High Price