45
fireproof blanket
Skip itSoft demand (-36.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$23.24avg listing price — sweet spot $15–$100
Price range
Great$8.90–$57.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,621.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 135K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-36.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand