34
fireplace candles
Skip itHigh returns (8.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$34.74avg listing price — sweet spot $15–$100
Price range
Incredible$18.74–$95.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$134K$134K/yr · 245K searches
Review moat
Bad4,725.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Returns
Bad8.0%return rate — above 5% kills the launch gate
Signals High Returns