38
fire safety
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$29.14avg listing price — sweet spot $15–$100
Price range
Great$13.34–$46.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,498.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$65K$65K/yr · 43K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand