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fire retardant
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Review moat
Great284.2avg incumbent reviews — the moat a new listing must climb
Avg price
Great$80.56avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Market size
Good$524K$524K/yr · 91K searches
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Price range
Okay$15.95–$286.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price