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fire helmet
Skip itPrices mostly outside the sweet spot ($3.32–$1561.65) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great379.59avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$104.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 57K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Price range
Bad$3.32–$1561.65cheapest to priciest tracked listing — scored on the share inside $15–$100