51
fire extinguishers for the house
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.61avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 1.2M searches
Price range
Great$10.60–$43.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,953.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand