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fire blanket
Worth a lookShows a $5.1M/yr market, but soft demand (-26.3% this quarter) keeps it on the watch list.
Market size
Incredible$5.1M$5.1M/yr · 1.9M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$25.14avg listing price — sweet spot $15–$100
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Price range
Great$9.93–$55.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad9,238.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-26.3%90-day search growth — must beat 0% to launch