46
filtrete 14x20x1
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.82avg listing price — sweet spot $15–$100
Price range
Incredible$25.87–$74.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$121K$121K/yr · 22K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad28,090.63avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand