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35

fiberglass insulation

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Prices mostly outside the sweet spot ($6.43–$1155.59) — this niche doesn't clear our bar today.

Market size 31Growth 11Conversion 10Competition 60Returns 54Price range 7Avg price 48Brand share 28Review moat 79Quality gap 37

Review moat

Great417.75

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.8%

return rate — above 5% kills the launch gate

Avg price

Okay$190.38

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$139K

$139K/yr · 93K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-27.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$6.43–$1155.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

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